How Telemarketing Helped Publishers Strengthen Library Relationships in 2024

KGL Accucoms’ latest white paper reveals how targeted telemarketing campaigns in 2024 helped publishers confirm renewals, promote products, and build lasting relationships — despite regional differences and common challenges across the market.

Campaigns focused on three core goals: confirming subscription status and addressing potential cancellations early; promoting new content and tailored offers; and delivering personalised, responsive communication that keeps customers engaged. Alongside outreach, the team verified and updated contact records throughout each campaign, ensuring publishers received accurate data ready for future marketing activity.

Regional findings highlighted distinct dynamics in each market. In Asia, extended decision-making cycles pointed to the need for earlier engagement and flexible trial options. In Europe, multi-department evaluations called for long-term communication strategies. Latin America showed strong interest but limited budgets, while North America presented an opportunity to grow by better demonstrating value and usage impact.

Across all regions, recurring barriers included budget constraints, long internal decision timelines, competition from alternative providers, and limited capacity for lengthy trials. Understanding and addressing these challenges — through flexible pricing, well-timed follow-ups, and regionally tailored approaches — proved key to improving both retention and new sales conversations.

Read the full article on the KGL ACCUCOMS website →

KGL Accucoms specializes in global sales representation, marketing, telesales, and account management for clients ranging from large publishing houses to specialist society publishers. With a strong presence in key markets, Accucoms connects publishers with libraries and other information users to help expand their reach and impact.