Spotlight on China: Navigating Access, Open Access, and Growth in a Rapidly Shifting Academic Market

China’s academic publishing landscape is evolving rapidly—with significant implications for international publishers of all sizes. In this insightful article from Accucoms, experts outline how success in China increasingly depends on deep local market understanding, relationship building, and alignment with institutional priorities rather than traditional transactional sales.

Key challenges highlighted include budget constraints in Chinese university libraries, longer sales cycles, heightened content sensitivity, and rising expectations for data, analytics, and integration. At the same time, evidence-based acquisition strategies and a growing interest in models like Read-and-Publish and Subscribe-to-Open present tangible opportunities for sustainable growth.

The article also discusses the steady growth of Open Access in China, noting that uptake is structured and linked to national policy and institutional decision-making—offering global publishers a path to engage with Chinese research communities more effectively.

Read the full blog to explore how publishers can successfully navigate this dynamic market:
https://accucoms.com/insight-post/spotlight-on-china-navigating-access-open-access-and-growth-in-a-rapidly-shifting-academic-market/

KGL Accucoms specializes in global sales representation, marketing, telesales, and account management for clients ranging from large publishing houses to specialist society publishers. With a strong presence in key markets, Accucoms connects publishers with libraries and other information users to help expand their reach and impact.