Association Management

Executive Director Leadership and Strategic Planning

Our Executive Director service gives your association access to a seasoned executive who concentrates on strategy, allowing them to provide high-level strategic guidance to the board. In addition, consider our strategic planning services, which include:

• Member and stakeholder surveying and scans
• Strategic assessment
• Facilitation and management of a board retreat
• Identification of values, obstacles, strengths, and weaknesses
• Creation of an action plan to resolve one to three critical issues

Membership Recruitment, Retention, and Engagement

Our white-labeled member concierge service is dedicated to support clients’ recruitment, retention, and engagement goals. Services include:

• Development, execution, and analysis for recruitment, retention, and onboarding campaigns
• Electronic member dues invoicing
• Database administration
• Customized reporting and analytics
• Streamlined membership application process
• Member benefits and services oversight
• Non-dues revenue product development and fulfillment

Meeting, Event, and Conference Development and Management

Our team is prepared to plan and execute your next meeting, event, or conference, managing every detail to ensure that your in-person or virtual event is both successful and engaging. Services include:

• Meeting budget development/management
• Meeting marketing/branding services
• Site selection
• Contract negotiation
• Site visits and recommendation
• Registration and reporting
• Planning and coordination
• On-site event management
• Risk management
• Virtual meeting and educational webinar services
• Professional development and continuing education management
• Speaker and abstract management
• Fund management of grants, sponsorships, exhibitors, etc.
• Vendor, exhibitor, and sponsor relations
• Improving ROI
• Final billing review
• Post-event surveys

Financial Management

KGL Association Management offers several levels of financial and bookkeeping support for your organization including the following: account reconciliation and reporting, issuing and receiving payments, and budgeting assistance. At your direction, we also work with a CPA firm to perform audits, financial reviews, and to coordinate Form 990 completion.

Governance and Policy

Empower your organization to navigate industry challenges and engage members effectively through our services:

• Board and organizational governance and structure support
• Committee management
• Chapter and affiliate relations
• Volunteer leadership development
• Policy development
• Financial management internal controls
• File and essential document maintenance and electronic storage
• Ethical and informed decision-making

Communications and Marketing

Our team creates impactful and engaging marketing and communication strategies. We collaborate with client associations to ensure consistent branding across their various membership products and services. We continuously track and analyze campaign results to optimize their effectiveness. Services include:

• Graphic design
• Brand management across all communications and platforms
• Website design, hosting and maintenance
• Social media and content strategy:
  • Campaign management
  • Channel branding and maintenance
  • Content creation and calendar oversight
  • Research and analytics
• Newsletter administration
• Marketing strategy development

Subscription Management

Subscription management support can be performed as part of membership management or as a stand-alone service. KGL will provide a branded ecommerce site to facilitate subscription purchases and customer service associates to respond to inquiries and claims. KGL will compile subscriber data to generate mailing and online access control lists.

Publications Management

KGL publishing experts can manage any or all facets of your society’s publication, including design, budgeting and financial management, content licensing, and journal production.

Media and Sponsorship Sales

KGL’s experienced Sales and Marketing team drives publication and society revenues. Sales services encompass print and digital advertising as well as sponsorship sales. Our sales support team handles all invoicing and revenue collection on your behalf.