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f you’re currently in the driver’s seat of your journals’ social media program, you may find it daunting in a variety of ways. With every post I crafted for our journal social media accounts, I’d find myself questioning if what I wrote captured the most compelling takeaway for that particular research article.

In this article I will discuss hard and soft skills and how to define, evaluate, develop, and measure these attributes as they pertain to a contractor whose success with signing and keeping clients is often tied to a strong skill set in both. As independent consultants and often small-business owners, the ability to communicate effectively, yet diplomatically, with potential and existing clients is the key to growing your business. While your technical publication skills, whether copyediting, proofreading, or writing, etc. could be stellar, if initial conversations or contract negotiations don’t convey a respectful approach with your patron then chances are they will move on to another talented consultant whose tone was more professional.

Earlier this summer, KnowledgeWorks Global Ltd. welcomed Vanessa Vaughn as Senior Director, Content Services in our K-12 and Higher Education group to oversee content development for science and humanities subjects.
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