Webinar | September 10, 11:00 am to 12:00 pm

Publishers have spent the past 10 to 20 years getting content ready for digital applications. But many publishers are yet to see the returns they anticipated. Editorial teams have been reorganized, new staff allocated, workflows updated, and new tools implemented -- all to support digital products while simultaneously revisiting the relevance of print. This webinar will look into critical strategies for making digital products profitable.

Attendees will learn:

  • How marketing efforts can grow base of paid subscriptions/downloads/conversions of digital products
  • About successful publisher apps that have engaged audiences & demonstrated results
  • Ways to measure digital profitability and what drives adoption of digital products
  • How your organization measures up with others on the digital profitability scale

Panelists

James McQueen, Director of Digital Media, Cenveo Publisher Services

Stephanie Garrett, Program Manager, SAGE Publications

Mitch Rouda, President of eMedia, Farm Journal Media

Click here to register!


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AuthorMike Groth

Cenveo Publisher Services is transforming the creation and production of scholarly content for publishers with the release of its latest editorial and production solution---Cenveo Publisher Suite. Cenveo Publisher Suite, featuring Smart Edit, Smart Compose, and Smart Proof, is a cloud-based ecosystem of tools that facilitate the creation, development, structure, and delivery of content.


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AuthorMike Groth

Publishers have invested heavily in technology for decades. We’ve passed the tipping point of acceptance for digital products and are at the place where users expect both print and digital formats of content across devices. But have publishers reached the expected return on digital products? Please take part in our survey and receive a free copy of this consolidated research.


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The mobile market is trending to experience tremendous growth in 2014. Over the past year, our metrics indicate that the majority of users still use a desktop as primary access but tablet and mobile device usage continues to increase. For this webinar, hosted by the Library Publishing Coalition, we’ll discuss the growing mobile app market, how publishers are entering this space, and the various functionality that can be offered.


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AuthorMike Groth

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AuthorMike Groth