Survey | Making Digital Pay
Publishers have invested heavily in technology for decades. We’ve passed the tipping point of acceptance for digital products and are at the place where users expect both print and digital formats of content across devices. But have publishers reached the expected return on digital products? Will readers pay for hybrid publication models? Are audiences looking for more than print replicas with a few interwoven pieces of rich media?
2014 is the year that digital strategies must deliver in terms of P&L.
Take part in our survey, Making Digital Pay. We'll collect responses, analyze results, and share findings in a white paper we publish later this year. All respondents will receive a free copy of this consolidated research in a report so they can understand how their organization measures with others on the profitability scale.