Publishers have spent the past 10 to 20 years getting content ready for digital applications. But many publishers are yet to see the returns they anticipated. Editorial teams have been reorganized, new staff allocated, workflows updated, and new tools implemented -- all to support digital products while simultaneously revisiting the relevance of print. This webinar will look into critical strategies for making digital products profitable.
Attendees will learn:
- How marketing efforts can grow base of paid subscriptions/downloads/conversions of digital products
- About successful publisher apps that have engaged audiences & demonstrated results
- Ways to measure digital profitability and what drives adoption of digital products
- How your organization measures up with others on the digital profitability scale